ELECTRA
Contact

Built for campaigns operating at the speed of NOW.

ELECTRAElections Promotions Technology

The AI-Powered Future of Political Campaigning.
Today.

We build the world’s most advanced AI technologies for political campaigns — combining real-time intelligence, data-driven strategy and campaign execution to operate at unprecedented scale.

Contact now See what we do
  • 12+Heads of government
  • 15+National campaigns
  • 117Languages
  • 1M+Reach in one campaign

Trusted

Built for politics. Proven at scale.

ELECTRA combines political expertise with AI infrastructure capable of operating at a scale traditional campaign teams cannot match.

0K+AI calls per hourCapacity when a campaign needs volume
0%AI call completionAgainst 23% for human phone banks
+0%Higher clicksPersonalized video against generic video
24/7Monitoring & responseDeepfakes found and answered in minutes

Partnered with Microsoft, New York University and the Harvard Political Review on AI ethics and education.

We came to ELECTRA with problems that did not have off-the-shelf solutions. Instead of asking us to adapt to existing tools, they built the technology around what we actually needed. From large-scale personalized communication to new ways of engaging and listening to communities, ELECTRA turned specific campaign requirements into working products. That ability to innovate with us — and build what didn't already exist — is what made the partnership different.
Chandrikapersad SantokhiEx-President, Suriname

As covered by

Case studies / deployments

From presidential campaigns to emerging AI challenges.

ELECTRA has been deployed where communication moves fast.

View all case studies
Citizens gathered in a room at a public meeting
Suriname

Presidential campaign

1M+Total reach

AI-powered campaign infrastructure

View case study
An aerial view of a dense public crowd
India

Election campaigns

5+Global outlets covering our work

Multilingual AI communication

View case study
A local doctor and a neighbour speaking to residents at an evening town hall meeting
Community trust

Validators Campaign

TrustThe kind no advertising can buy

Respected local voices backing the message in public

View case study
A busy community food fair in a diverse neighbourhood at dusk, with families from many backgrounds under string lights
Every community

Hispanic and multi-lingual targeting

117+Languages, switching mid-conversation

One campaign, spoken in each community's own language

View case study

What we do at every stage of your race

From first signal to rapid response.

Four stages, one system. Scroll through what happens at each one.

Analysts studying a large illuminated city map covered in data points in a darkened room at night
Community members in a neighbourhood at dusk recording short selfie videos on their phones: a teacher, a shop owner and a young volunteer
A person on an evening street watching a personal video message on their phone, the screen lighting their face
A technician facing a wall of monitors showing the same video frame repeated, with one frame flagged
01Understand
Analysts studying a large illuminated city map covered in data points in a darkened room at night01

01Understand

See what’s changing.

Turn real-time data, citizen feedback and public conversation into political intelligence.

  • Ground IntelligenceSee what communities are reporting, where issues are emerging and how priorities differ across regions.
  • Issue TrackingCitizens report issues directly. AI organizes the signals and shows what is changing, area by area.
  • Narrative & Sentiment IntelligenceTrack emerging narratives, sentiment shifts and conversations across news and social media.
Powered byGround IntelligenceAI Sentiment & Narrative Laboratory
Explore Understand
Community members in a neighbourhood at dusk recording short selfie videos on their phones: a teacher, a shop owner and a young volunteer02

02Strategise

Turn intelligence into strategy.

Translate what the data is telling you into clear communication strategies for different communities and channels.

  • MessagingTurn complex policies and issues into clear, consistent communication.
  • Community StrategyAdapt communication to different priorities, languages and contexts.
  • Validators ProgramEquip credible community voices with the context and content to communicate independently.
Powered byELECTRA campaign strategistsValidators Program
Explore Strategise
A person on an evening street watching a personal video message on their phone, the screen lighting their face03

03Communicate

Speak to every voter. Personally. In their language.

One message, delivered like a thousand personal conversations.

  • Personal videoEvery voter hears you say their name and their local issue. 35% more clicks than generic video.
  • AI voice callersReal phone conversations in 117 languages, up to 100,000 calls an hour.
  • Always-on digitalTurn campaign strategy into a continuous stream of digital communication.
  • Supporter contentYour volunteers post for you on their own accounts. It feels real because it is.
  • Holograms & ARA life-size you in every town at once, on stage or on their phone.
Powered byPersonalized Video OutreachAI Voice CanvassersHologram & AR PresenceDigital Dominance
Explore Communicate
A technician facing a wall of monitors showing the same video frame repeated, with one frame flagged04

04Respond

Respond in real time.

The fake video will come. Be ready before it does. When the environment changes, ELECTRA helps your team detect the signal, understand it and respond quickly.

  • Deepfake defenceWe find fake videos and voices of you or your team, and show voters what's real.
  • Rapid responseYour answer drafted, checked and out while the story is still breaking.
  • Attack rehearsalWe simulate likely attacks with your team before polling week, so nobody panics on the night.
  • Crisis communicationsClear statements ready for the moments you hope never come.
Powered byDeepfake Defense & Simulation Lab
Explore Respond

One continuous loop

The campaign changes every day. Your system should too.

ELECTRA connects intelligence, strategy, communication and response into one continuous campaign loop.

UnderstandStrategiseCommunicateRespondELECTRAone continuous loop

Free campaign analysis

Show us your race. We'll show you the votes.

One conversation. We'll show you the real system, not slides about it.

  • Your key communities
  • The messages that land
  • Where to start first
Get my free campaign analysis

Glimpse of what we can do

See it before you believe it.

A campaign is no longer limited by people, time or geography.

A man at home in the evening watching a personal video message on his laptop by the light of a lamp
Personalized Video

One candidate. Millions of messages.

Every voter hears their own name and their own issue, in their own language — from your candidate.

See the product Demo video coming soon
A phone on a desk showing an active call next to a monitor displaying a live transcript of the conversation
AI Voice

Conversations at scale.

Natural phone conversations in 117 languages, up to 100,000 calls an hour.

See the product Demo video coming soon
117+ Languages

One message. Every language.

Calls and videos that switch language mid-conversation, so nobody is left out.

See the product Demo video coming soon
An analyst in a dark room looking at large screens of opinion trend lines and topic clusters
AI Sentiment & Narrative Lab

See the conversation moving.

Watch opinion shift across news and social media, before it reaches the polls.

See the product Demo video coming soon

Global footprint

Where we've worked.

Hover a pin. See what we actually did there.

Press

In the news.

All news and coverage
An empty stage lit by a single spotlight with nobody on it, seen from the back of a dark hall

The cost of waiting

Every quiet week costs you.

  • A fake video of you can reach millions before your press release clears approval. Ours answers in minutes.
  • Human phone banks finish 23 conversations in 100. That is 77 voters nobody spoke to.
  • Go quiet between campaigns and the platforms stop showing you. Coming back costs more than staying.

Someone in your race is already doing this.

Start the conversation
A wide night view of a capital city skyline with lit government buildings

Get in touch

Tell us what you're up against.

One conversation. We'll show you the real system, not slides about it.

Contact now Email us